Color Palette

We followed a color palette that resembled the outdoorsy culture of San Luis Obispo and that was reminiscent of a sunset.

Final Logo

For the campaign we created a badge logo that represented San Luis Obispo's iconic Madonna Mountain and Bishop Peak silhouettes (final iteration by Sawyer Randles).

Final Deliverables

For our deliverables, the team and I produced printed flyers, TV-sized ads, handouts, social media content, a promotional video, and photo documentation of the Week of Welcome itself.
Handout + TV Advertisement
Social Media Content
Promotional Recruitment Video