Marco Sevilla

Product Designer based in San Francisco, California. Founding designer (contract) at General Task, building its AI-native relaunch. Previously at Canary Technologies, where I built software for the world's largest enterprises in hospitality.

I'm an AI-native designer driven by curiosity, quality craft, and (of course) caffeine. Outside of work, you'll find me dabbling in music photography, developing websites, or tinkering on various design side projects.

Canary Food & Beverage Ordering

Canary Technologies • 2026

Designed 0-1 food & beverage platform for hotels end-to-end – mobile ordering experience for guests, content management system, and staff order management.

Canary Guest Hub

Canary Technologies • 2025

Designed a hotel CMS platform from scratch – structured content builder for staff, guest-facing mobile hub, and the foundation now driving $1.51M CARR at +230% YoY.

In progress — click to preview
In progress

Canary Mobile Check-in

Canary Technologies • 2024

Modernized digital check-in for the world's largest hotel chains – guest identity verification, payment capture, and front-desk tooling across Wyndham's ~6,000-property portfolio.

Canary Guest Upsells

Canary Technologies • 2025

Redesigned hotel upselling as a configurable form system – flexible offer builder, guest purchase flow, and staff fulfillment workflows driving $6.94M CARR with a measured +10% conversion lift.

In progress — click to preview
In progress

General Task

General Task • 2022

Founding designer for a 0-1 productivity tool – unified tasks, calendar, and engineering workflows in one hub for knowledge workers.

General Task Design System

General Task • 2022

Built General Task's visual language from zero – design tokens, a component library, and interaction patterns powering every product surface.

AI Knowledge BaseUnder construction

AI Knowledge Base

Canary Technologies • 2026

Redesigned the IA and UI of the knowledge base powering Canary's AI products — turning a flat list of freeform statements into a structured, categorized system hotels actually fill out.

In progress — click to preview
In progress
Prototypes as the specUnder construction

Prototypes as the Spec

Personal • 2026

How working prototypes replaced Figma as the engineering handoff spec – ~50 shipped on one hub, an 8-PR production slice built from a prototype, and a CEO-requested demo delivered in 24 hours.

Photography Portfolio

Personal • Jul 2026

Design explorations for my concert photography portfolio.

Six Degrees

Personal • Feb 2026 →

I turned my favorite roadtrip game into a digital experience. The object is to connect two random actors through a chain of shared films and co-stars. Built with Claude.

Pajamagrams

Personal • Jan 2026

Mobile word game inspired by Bananagrams. Built with Claude.

Custom Wrapped

Personal • Nov 2025

A Spotify Wrapped-inspired personal year-in-review experience. Data aggregation, interaction, and animations created with the help of Claude Code.