Marco Sevilla

Summary

Senior Product Designer, 7 years across B2B SaaS, AI, and 0-to-1. Primary designer on two of Canary's top-4 revenue products (~22% of Q2 2026 bookings); founding designer at General Task (YC W23), now back building its AI-native relaunch.

Experience

• General Task

  Jul 2026 – Present

  Founding Product Designer (contract) · Remote

  • Designing Goals, a new top-level primitive, plus AI-native features for the September 2026 relaunch; prototyping in code with Claude Code so working builds, not mocks, are the spec.
  • Leading the rebrand and launch site for the relaunch.

• Canary Technologies

  Sept 2023 – Aug 2026

  Product Designer · San Francisco

  • Redesigned the data architecture for Canary's AI Knowledge Base; the categorized schema replaced free-form fields and now powers AI Messaging and AI Voice Concierge across 2,000+ properties, including Wyndham's 4,570-site portfolio.
  • Built the team's AI-prototyping practice with Claude Code: ~50 working prototypes that replaced Figma as the engineering handoff spec, one shipped to production as an 8-PR vertical slice, and a CEO-requested 400-hotel demo delivered in 24 hours. Wrote the prototyping playbook and coached designers and PMs on it.
  • Primary designer for Upsells, the #3 revenue product ($6.94M cumulative CARR, +87% YoY). Redesigned the guest purchase flow for a measured +10% conversion lift.
  • Primary designer for Digital Tipping (#4 product, $1M+/month processed). Led the 2026 redesign and field research on $1.4M in uncashed staff tips; unlocked a $100K ARR rollout across 20+ Pyramid hotels.
  • Led 0-to-1 design for Compendium, the guest experience platform: $1.51M cumulative CARR (+230% YoY), attach rate from single digits to 44%.
  • Led 0-to-1 design for F&B Mobile Ordering (order dashboard, menu CMS, guest ordering, POS integrations) and the Check-in 2.0 redesign that activated Wyndham's 6,000-property portfolio (+80% admin adoption).

• General Task

  Mar 2022 – Apr 2023

  Founding Product Designer · Redwood City

  • Founding designer for an integrated productivity tool for knowledge workers, owning end-to-end development for AI-native features and drove 80% 30-day activated retention rate through beta.
  • Led launch design – website, visual brand, and onboarding – driving 1,000+ signups, #2 Product Hunt placement (Jan 2023), and Y Combinator (W23) acceptance.
  • Authored company's first design system and folder-based product information architecture, grounded in 20+ user research conversations with founders, engineering managers, and IC engineers.

• Vivino

  Jul 2021 – Mar 2022

  Visual Designer · San Francisco

  • Led design for global and local marketing campaigns; the 2021 holiday campaign drove Vivino's second-highest single-day revenue in company history.

• Vyond

  Jun 2019 – Jun 2021

  Lead Visual Designer · San Mateo

  • Developed and maintained marketing brand guidelines and systems for consistency at scale, driving revenue across every revenue-generating channel. Optimized conversion of our digital channels through A/B experiments.

Tools

Claude Code · Cursor · v0 · React · Next.js · Tailwind · HTML/CSS · Figma · Framer · Storybook · Paper

Education

B.S. Graphic Communication, UI/UX Concentration

Relevant coursework: Human–Computer Interaction, Computing Basics, Web Design, Mobile App Design, Advanced Typography, Motion Design, Studio Photography

Recognition

• HotelTechAwards 2024 — Best Guest Experience Platform, Check-in, and Guest Messaging (Canary).
• Y Combinator W23 — General Task acceptance.
• Product Hunt — #2 Product of the Week, Jan 2023 (General Task).